「家庭號」讓人生更憂鬱!14個你不該去Costco的理由

picjumbo.com_HNCK5211本篇擷取至商業週刊熱門排行文章其中一篇,部份內容可說是說道心坎裡,再同意不過了~

但COSTCO還是有其魅力,讓人至少每個月去個2,3趟也不為過….

光是排隊等試吃,推著一車子物品,雖然知道口袋又變薄些,心情稍微空虛了一點,但也增添了生活上的

一點小樂趣,你說是吧~~

好市多適合全家人同遊,是我們台灣人放假時犒賞身心、增廣見聞的好去處。逛好市多,你會覺得很自在,因為好市多裡的美國優質商品,你幾乎都買得起,也沒有售貨員跟著你,光只是看看美國人用什麼商品都覺得有趣。好市多商品按照季節更新,小孩和大人喜歡的東西都有,而且購物零風險,買了拆開、用過都還可以退貨。當你推著超載的購物車走遍整個倉庫,還是個很好的有氧運動呢!如果逛得血糖低了,想吃點東西,走沒幾步路,就有免費的試吃小站,因為排隊試吃的人這麼多,所以你吃了不買,也不會不好意思。

但在去了好市多三千次之後,我仍然發現了不要去好市多的理由:

 

1. 商品選擇性少,賣的東西總是那麼幾樣

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Top 20 CPA Networks 2015&The Top 20 Affiliate Networks 2015

Revenue Performance

TOP 20
CPA Networks 2015

For the first time the Blue Book Top 20 CPA
Network rankings have a tie for 1st place.

    • 1
    • MaxBounty
      maxbounty.com
    • MaxBounty wins this year for their consistent quality, longevity and experience. Received high votes in all categories.
    • 1
    • PeerFly
      peerfly.com
    • After chasing the #1 spot for several years, Chad French’s network has finally made it. Loved by publishers for their strong affiliate management team.
    • 2
    • Neverblue
      neverblue.com
    • Being acquired by GlobalWide Media a year or two back hasn’t slowed down Neverblue at all. Another very strong showing.
    • 3
    • Clickbooth
      clickbooth.com
    • Clickbooth seems to have been around forever. Lots of scale but just a fewer votes across the industry than the top two networks.
    • 4
    • Mundo Media
      mundomedia.com
    • One of the several Canadian networks in our Top 10, Mundo Media is growing fast across several verticals using proprietary technology.
    • 5
    • AdWorkMedia
      adworkmedia
    • AWM is an innovative global performance marketing network with global reach featuring content monetization tools such as Content Lockers & Link Lockers.
    • 6
    • Adscend Media
      adscendmedia.com
    • The content-locking kings, Adscend has terrific reach. If you want to monetize content, look no further.
    • 7
    • Above All Offers
      abovealloffers.com
    • Another impressive rise in the rankings this year, Above All Offers in based in Eugene, OR, but serves clients all over the world.
    • 8
    • Matomy Media Group
      matomy.com
    • Matomy is rapidly expanding via acquisitions and strategic partnerships, transforming itself into an international behemoth.
    • 9
    • A4D
      a4d.com
    • Formerly known as Ads4Dough, A4D has a loyal and enthusiastic tribe of publishers. Based in San Diego.
    • 10
    • Tom Dietzel is well-respected in the industry and is known for new technology initiatives.
    • 11
    • A good, highly professional network with one of the most experienced teams in the industry.
    • 12
    • Jumped one place from last year. Still a strong network with good offers.
    • 13
    • Adknowledge
      adknowledge.com
    • Jumped one place from last year. Still a strong network with good offers.
    • 14
    • ClickDealer
      clickdealer.com
    • Another new entry and  international network, ClickDealer has quickly made a name for themselves by rapidly becoming a certified Google Partner.
    • 15
    • Affiliate Crossing
      affiliatecrossing.com
    • Formally known as Affiliate Venture Group this network has re-invented itself and they are very excited to unveil their new brand.
    • 16
    • Diablo Media
      diablomedia.com
    • Diablo Media makes another good showing in the rankings this year. Out of  from Denver, CO, this network is very popular with publishers.
    • 17
    • Adperio
      adperio.com
    • Based in Denver CO, for almost 20 years, Adperio’s approach is to offer transparency and visibility for their client’s online ad spend.
    • 18
    • YeahMobi
      yeahmobi.com
    • Another new comer this year is  international network, YeahMobi,  a subsidiary of NDP Media Corp. and their flagship business with a focus on mobile.
    • 19
    • CrakRevenue
      crakrevenue.com
    • Based out of Québec, Canada they have been around for over 10 years but this is the year they “cracked” the Blue Book rankings.

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為什麼大家都喜歡逛全聯?大賣場會慢慢淡出,剩下好市多

picjumbo.com_HNCK4809_mini 坊間有調查機構指出,過去一年國內連鎖便利超商的業績有微幅的流失,其中有15%流向了全聯。

老實說,我不知道這個調查是怎麼做出來的,也很好奇他們為何知道超商的業績流向了全聯,怎麼我自己都不知道。

我曾多次提到,超商和超市的客群不太一樣,提供的商品和服務不盡相同,客單價也有差別。購買行為是由顧客自己決定的,你很難說這邊流失的業績,是流到哪裡去了。

當然,我也了解媒體喜歡關注全聯和超商間的關係,畢竟我和超商的淵源非常深。那種情況就像是一塊餅少了一角,大家紛紛揣測是誰偷吃的,然後就想當然爾地認為「喔,一定是他吃的」,認定是全聯吃掉了這塊餅。不過,這並沒有根據。

其實,全世界都一樣,超市和超商都是同時存在的,從來就沒有因為一方的興起,導致另一方消失的狀況。

再從客群來看,顧客的行為也大異其趣。舉例來說,每天到了傍晚4、5點,超市就會有特定的客群出現,他們知道超市的即期商品要打折了,就來等你貼打折標籤。有的顧客會催你:「時間到了,你們怎麼不趕快貼?」甚至還會有人先把東西藏起來,打折時間到了再拿出來。然而,超商不會有這種消費者行為,沒有對或錯,就只是消費族群的不同罷了,況且,超市確實就是想透過這些小技巧,來吸引顧客上門。

 

「害怕競爭」是進步的阻力

 

全聯在走自己的路,並沒有刻意要跟誰競爭。一年多來的改造已經慢慢讓大家有感:它正在往一個良性的方向走。仔細回想起來,內部的改革不可謂不大,雜音也很多,但我向來只要覺得方向是對的,就會很堅持,不會遇到困難就退縮。要改變習慣肯定是不容易,但唯有如此才能有進步。

改變的阻力之一,就是害怕競爭。舉個例子,台灣的水果專賣店非常多,因此,我們一開始決定擴大門市裡的水果專賣區時,很多同仁都持反對態度,理由是:「旁邊有菜市場,還有水果專賣店,所以我們不要賣水果,也不要賣菜。」我說,那是因為你們太弱了,他們才有成長的空間。

市場重分配的道理就在這裡,因為你自己不努力,所以對方就起來了。你店裡沒有很多水果,顧客當然不會想來這兒買水果。你如果要分到這塊市場,就要讓自己的裝備變得齊全,不能只想著做原本做的東西就好。

做生意的人一定要想到,消費者的觀念和生活水平是不斷演進的,你也一定要與時俱進。其實,分析這種市場生態還滿有趣的,當然挑戰也很大。

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